Panoramic Observatory of the Montparnasse Tower

Groupe Montparnasse 56 localisation du projet Paris

For more than 40 years, the Montparnasse Tower Panoramic Observatory has allowed visitors to discover Paris at an altitude of 210 meters. Visited each year by more than 1 million visitors of all nationalities, it is the highest tourist point in the city, offering the most beautiful view of the capital.

In order to better meet the expectations of its visitors, and pending its complete renovation during the rehabilitation of the tower, the Observatory wished to rethink its visitor experience. The aim was to allow visitors to capture the essence of Paris, feel its typical lifestyle and appropriate its iconic codes.

#fashion #paris #silkscreen

Our role:

Museum Manufactory was in charge of the design and production of the visitor space.

In order to take into account the time constraints of the project, a few years after the renovation, our team proposed replacing the black and white photographic exhibition on Paris with a set of light, playful and colorful graphic walls inspired by Parisian codes. Fashion, gastronomy, love, history of Paris… these new settings invite the visitor to an immersive experience, fully assuming the cliché of an idealized representation of the City of Light.